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Hiring Freelance How to Find the Perfect Fit || Content Marketers

Hiring Freelance How to Find the Perfect Fit
Written by Ijaz Khan

Thinking of working with freelancer?

This is a reality that you will likely have far many freelancers to choose from. For instance, did you know that from 2014 to 2016, there were more than 2 million freelancers in the United state of America .? And the number of freelancers is still growing in Asia !

What Happens If You Make the Wrong Choice? the wrong choice will waste both your money and your time.

Also Check :- What is webinar

The Candidate’s Reputation

Reputation can tell you a lot about the quality of the work that you are going to hiring

  • Past clients
  • Testimonials

Numbers & Stats

Numbers and stats are one of great thing to finding a very great freelancer:

Number of comments

Google ranking

Thinking of working with one or more freelance content marketers?

The reality is that you’ll likely have far too many freelancers to choose from.

The Value of a Freelance Content Marketer

Businesses will frequently have a head of either selling, content marketing

And if a business is small. Then business owner must be do own self

But if you work with a freelance content marketing specialist, you get to lighten the load a bit.

For instance, one content marketer might be a specialist in a specific type of blog content, and one might

specialize in sales or landing pages.

How Do You Choose the Right Candidate?

Here some qualities to look out for, when figuring out who to hire.

The Candidate’s Reputation

Reputation can tell you a lot about the quality of the work that you’re getting.

Last month or last year clients review

Testimonials

If someone is new in freelancing life, you can determine their reputation based on stuff like:

Work history

Guest posts they wrote

Social Evidence

On the freelance lifestyle website, Freelancer FAQs,

Social evidence is an endorsement that you are worth hiring. Because chances are you can

remember at least one incident where you bought something because a friend or family member recommended it.

Numbers & Stats

Numbers and stats are the most important things to be on the lookout for when hiring freelance content marketers.

And these numbers and stats cover key factors such as:

Number of comments

Freelance content marketers often include a content engagement highlight reel on their website.

What Content Engagement Highlight Reels Actually Look Like

So why exactly are these numbers significant?? Because it proves that this writer can not only write but also

put her marketing thinking cap on as well.

Candidate 1:

A WordPress expert, who also has:

Several years of work education as a content marketer in a corporate environment

Candidate 2:

An impressive client list and portfolio

Some content marketing experience

3 Questions You Must Answer Before Hiring

Who is Your Audience?

  • You need to hire someone who understands and can speak to this audience.
  • What Are Your Company’s Values & How Are they Different than Your Rival?
  • So what falls under the values class?? Everything from customer action,
  • What Is Your Tone & Voice?

For instance:

Are you on a first or last name basis with your customers?

 

 

About the author

Ijaz Khan